Reading this article in the Wall Street Journal (WSJ) this morning made me happy.
Chagrin or a frown is my usual response to business articles in the WSJ.
Not their fault, just the nature of the beast.
“First up, the milkman is back.
Packaged-goods marketers are trying to counter the accusation that they basically sell “branded litter,” as Unilever CEO Alan Jope describes the charge, by testing home delivery of containers that can be recollected, cleaned and refilled.
The trials will include Pantene in an aluminum bottle, Tide in a stainless-steel box and Tropicana in a glass bottle, the Journal reports. Unilever estimates that it can refill each steel container of Axe or Dove deodorant for eight years.
“People talk about recyclability and reuse and say they’d like to be involved in helping the environment,” a PepsiCo marketing executive said, “so let’s see if it’s true.”*
This article is from CMO TODAY, by Nat Ives, The Wall Street Journal.
In Portland, Oregon I can use my own containers at the New Seasons stores for bulk groceries (herbs, spices, grains, peanut butter, flours, teas, candies, cookies) and some personal cleaning products.
I love that I can buy a teaspoon of a spice that I rarely use. I have bought 4 bay leaves for a stew. Yes, I have to plan ahead but I know that the ingredients are fresh.
So, I say, Bring it on!” to the PepsiCo marketing executive musing about people’s commitment to recyling and reuse. *
I am all for recycling and helping the environment.