In the midst of what often seems a “dog eat dog” world with violence, rudeness and utter disregard for common courtesy arrives this little note.
Written on a white embossed card, it reminds me of the lovely dove flying to find a place to land in Biblical times. In this case, the card traveled from Alabama to land in Portland, Oregon.
A sales clerk from the Billy Reid store in Florence, Alabama took the time to thank me for a recent purchase of two sale tops which were shipped free to Portland. Not a big sale for Billy Reid.
The tops were wrapped in heavy Kraft paper and tied with a ribbon. Attention to detail.
These tops, like most of what I have purchased from Billy Reid, are made in America. Other pieces are made in Canada.
The clothing at Billy Reid is not mass produced. The few pieces that I own have become my “go to” pieces for what I call my “casual chic” look. I wear something from Billy Reid almost everyday…which says a lot considering that I own an obscene amount of clothes from other brands!
There was a time when shopping was a more intimate experience. The shop owner was present and involved in the business. Buying from the store meant that most of the dollars stayed in the community. The owner and employees may or may not have been neighbors but they were part of the community.
I live in Portland and not Florence, Alabama where the designer Billy Reid has his flagship store. Yet, when I am in Florence, I visit the shop. Locals tell me that Billy Reid’s opening his store in downtown Florence helped to jump start the rejuvenation of downtown Florence.
As I walk the few blocks of the downtown area, the vibe feels like a Portland neighborhood with vibrant restaurants and shops. It feels good to contribute and to enjoy the renaissance of this small downtown area.
The quality clothing, the exemplary service and the ethos of the company make me a loyal Billy Reid customer.
You don’t have to travel to Florence to find Billy Reid clothing for men and women. There are shops in other cities and, of course, their website.