Branded Litter Begone!

Reading this article in the Wall Street Journal (WSJ) this morning made me happy.

Chagrin or a frown is my usual response to business articles in the WSJ.

Not their fault, just the nature of the beast.

unnamed.jpg haagen daaz cmo today, wsj
“Haagen-Dazs ice cream will be among hundreds of products available through a new refillable-container project.” PHOTO: TERRACYCLE, The Wall Street Journal, CMO TODAY.

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